NFTY and the RAC Partner with Broad-Based Gun Safety Coalition for “Wear Orange” Campaign

May 15, 2015
On Thursday, the 15th anniversary of the historic Million Mom March, NFTY and the RAC announced that we would be founding partners in “Wear Orange” (, a new campaign to reduce gun violence in America. The campaign honors the 88 Americans whose lives are cut short by gun violence every day -- and the countless survivors whose lives are forever altered by shootings each year – by designating June 2, 2015 as the first annual National Gun Violence Awareness Day. And we’re inviting you – especially Reform Jewish teens -- to take part! Everyone who agrees that we should do more to save lives from gun violence to do one simple thing: Wear Orange. The group of Chicago teens behind the Wear Orange campaign chose the color because hunters wear orange to announce themselves to other hunters when out in the woods. But they were also thinking of their friend Hadiya Pendleton, a 15 year old high school student who marched in President Obama’s 2nd inaugural parade in 2012 and was tragically shot and killed back in Chicago just a week later. This June 2nd would have been Hadiya’s 18th birthday; First Lady Michelle Obama will deliver the commencement address at what would have been Hadiya’s graduation ceremony on June 9th. To mark the occasion, Hadiya’s mother, Cleopatra Pendleton, reflected:
"Our daughter Hadiya was a beautiful girl who was full of laughter and had her whole life ahead of her. Too many Americans are dying every day from senseless acts of gun violence and it has to stop. We don't want other parents to endure the pain and suffering our family has these past few years. We are honored to know that so many Americans will join us and Wear Orange on June 2nd to celebrate Hadiya's life and the lives of all those taken by gun violence."
NFTY and the RAC are joining leading organizations to partner on Wear Orange, including Everytown for Gun Safety, Amnesty International, Know Your IX, the JED Foundation, and the National Coalition against Domestic Violence. Julianne Moore, Sarah Silverman and Michael Stipe have also pledged their support and will call on fans to Wear Orange on June 2nd. To stand with NFTY and the RAC on this campaign, visit and use the site’s pledge tool to change your social media profile picture or share why you’ll be #WearingOrange on June 2nd. Over the next few weeks, we’ll be hearing from NFTY leaders about what wearing orange means to them. To learn more about gun violence and the Reform Movement’s involvement in preventing gun violence, visit NFTY’s gun violence prevention campaign website, the RAC issue page, and RACBlog. And don’t forget to sign up to Wear Orange!

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